THE CAMPAIGN
We created an incredible mural for EA Sports in anticipation of the launch of FIFA 22, the 29th instalment in the famous FIFA series.
Project Details
Client:
EA Sports
Location:
East London
Sector:
Gaming
Tagged:
Football
Projection mapping
Sports
RESULTS
The "Powered by Heroes" mural caught the public's attention before the launch and took on a whole new dimension at night, when we added a new layer with incredible LED projector mapping. A dynamic and eye-catching hand-painted advertisement that lit up London for FIFA 22.
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F06%2F12150244%2Ffifa-22-global-street-art-mural-hpa018-Large-Full-1.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F06%2F12150443%2Ffifa-22-global-street-art-mural-hpa018-Large-Full-2.jpg&w=3840&q=75)
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