THE CAMPAIGN
We created an incredible mural for EA Sports in anticipation of the launch of FIFA 22, the 29th instalment in the famous FIFA series.
Project Details
Client:
EA Sports
Location:
East London
Sector:
Gaming
Tagged:
Football
Projection mapping
Sports
RESULTS
The "Powered by Heroes" mural caught the public's attention before the launch and took on a whole new dimension at night, when we added a new layer with incredible LED projector mapping. A dynamic and eye-catching hand-painted advertisement that lit up London for FIFA 22.