THE CAMPAIGN
Amersfoort was the perfect backdrop to celebrate Femke Bol, the Netherlands' leading female 100m hurdles sprinter, ahead of the 2024 Paris Olympics. Teaming up with New Balance, we brought three stunning murals to life in her hometown, honouring her incredible achievements. This wasn’t just about scale – it was about precision. The artist had to be world-class to ensure Femke’s likeness was captured flawlessly across all three murals, side by side. Every detail mattered, reflecting her power, speed, and determination in a way that truly did her justice.
Project Details
Client:
New Balance
Rapport
MooieMuur
Location:
Amersfoort
Netherlands
Sector:
Sports
Tagged:
Portrait
Sports
RESULTS
The murals became an instant landmark, with admiration from locals and visitors alike. The attention to detail was second to none, making this tribute feel truly special. Local press picked up the story, even securing a TV feature. A powerful tribute to an elite athlete, these murals cemented Femke’s legacy in Amersfoort, just in time for her Olympic journey.

"

Every detail mattered – from her stride to her determination, these murals captured Femke’s spirit in a way that truly resonated with Amersfoort."

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    Featuring three stunning portraits of Olympian Femke Bol, the piece even caught the attention of local press with a TV feature."