THE CAMPAIGN
Essential Living approached us to pay homage to Spitalfields silk at 150 Commercial Street: a world-famous product dating back to the area’s strong industrial textile roots of the 17th and 18th century. The incredible artwork was designed in-house by Mark Allum.
Project Details
Client:
Essential Living
Location:
East London
Sector:
Property
Tagged:
GSA Design
Heritage
RESULTS
After delving into the history of the area, Mark started to research both inspiring patterns and the mechanics at component level via schematics. He combined this new knowledge with the characteristics of the building to create a strong artistic piece which told a simplified narrative of the spool thread to pattern process. This unique and impactful concept was then translated in harmony with the building features, transforming it into a giant silk weaving machine.

"

Our artists did a fantastic job and it’s really quite striking in real life. I hope it makes for something interesting and surprising (in a good way) for people to see, inspiring them to learn a bit more about the industry that once was in Spitalfields."

Mark Allum, Designer at Global Street Art