THE CAMPAIGN
As part of Levi’s '150 years of the 501®’ celebration’s, we were tasked to create a mural campaign that brought together the best of iconic London and the classic Levi’s 501® cut.
Project Details
Client:
Levi’s®
Talon
Location:
East London
Sector:
Fashion
Tagged:
Heritage
Retail
RESULTS
We celebrated this monumental anniversary for the brand with a takeover of prime London locations for the whole month of May, hand-painting four incredible advertising murals in Hackney, Old Street, Truman Brewery and Dray's Walk (near Spitalfields). Passers-by were reminded of the unique identity, creativity and authenticity of the iconic denim brand.

"A beast from the east in his 501 jeans rolling out of rural New England and into skate history."

"We celebrated this monumental anniversary for the brand with a takeover of prime London locations for the whole month of May."