THE CAMPAIGN
We were asked to launch the latest season of True Detective for NOW TV and bring the storyline to life by creating a ‘disappear before your eyes’ effect.
Project Details
Client:
Sky
Location:
East London
Sector:
Film and TV
Tagged:
UV Lighting
RESULTS
Using multiple photo-reactive paint technologies, including our light-sensitive photochromic paint, the eight silhouettes of the Tsalal Arctic Research team mysteriously vanished without a trace at night, adding an eerie and captivating twist for passers-by.
"
What better way to mark the return of True Detective than by bringing the show’s storyline to life… Leaving the audience with no doubt that the new season will be full of mystery and suspense."
Jamie Schwartz, Director of Brand and Marketing at NOW TV
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