THE CAMPAIGN
Three artists in three cities for three pieces of mind-bending augmented reality art. That was our challenge with Google Arts & Culture and Adobe Aero, using the new Geospatial Creator platform to allow people on the street to scan a QR code with their phone, and enter a whole new world of digitally-enhanced art.
Project Details
Client:
Google Arts & Culture
Adobe
Location:
Los Angeles
London
Mexico City
Sector:
Computer and Technology
Tagged:
Augmented Reality
RESULTS
We partnered with three celebrated artists – Camille Walala in London, Edgar Saner in Mexico City and Tristan Eaton in Los Angeles – to deliver walkable AR galleries for each mural, allowing new dimensions of insight into the creative universe of each artist.
Working with three celebrated artists in three international cities – Camille Walala in London, Edgar Saner in Mexico City and Tristan Eaton in Los Angeles – we made art pop, rotate, and created galleries out of city streets.

CAMILLE WALALA

Google x Adobe by Camille Walala, 2023

Google x Adobe by Camille Walala, 2023

Known for bold, explosive colour and playful geometric designs that bring positivity to public spaces, Camille Walala created a large-scale augmented reality mural in Shoreditch, East London
“Using Geospatial Creator in Adobe Aero gave me the opportunity to fully restore my mural originally painted at the 2020 London Mural Festival and then to go much further and take elements from my mural and playfully animate the whole area around the walls in just a few days.”

    "Using Geospatial Creator gave me the opportunity to fully restore my mural...and then go much further."

    Google x Adobe by Edgar Saner, 2023

    EDGAR SANER

    In Mexico City, the muralist, graphic designer and visual artist Edgar Saner created a surreal mural showing human-like figures, wearing traditional Mexican garments with their faces covered by Nahuale masks.

    “I am very lucky to be able to use Geospatial Creator and have the opportunity to experiment with new media to share part of my imagination. I can easily tell a story beyond a specific place and cross borders in a click of distance.”

    Google x Adobe by Edgar Saner, 2023

      "I can easily tell a story beyond a specific place, and cross borders in a click of distance."

      Google x Adobe by Tristan Eaton, 2023

      TRISTAN EATON

      Google x Adobe by Tristan Eaton, 2023

      In Los Angeles, painter, muralist and designer Tristan Eaton used his proprietary GEMMA art collection to help create the mural design, offering a collaboration between human and artificial intelligence in digital design. The mural launches various epic-scale sculptures echoing his past as a pioneer in the field of ‘art toys'.
      “In 2023 most people experience art through their phones, so why not make that experience absolutely amazing? This project unleashes that potential of augmented reality while rooting the experience in public art, which is what I care about most.” 

        "This project unleashes that potential of augmented reality while rooting the experience in public art."

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