The HPA (Hand-Painted Advertising) industry is growing all over the world, in tandem with a 50-year macro trend towards increased mural painting in our cities generally. In the last decade, social media has helped to accelerate the growth of both street art and hand-painted advertising. HPA works because, to make the point short, it’s a human craft that makes viewers feel something (we’ve run studies to prove it – HPA really does make people stop, stare, and share in an experience.)
To make the point longer, it looks great, is human-powered, steeped in tradition and traditional painting techniques, makes great content for social media and is often shared online, and helps artists to make a living.