Licensing Categories

This page explains exactly what uses are covered in the image licensing categories Publishing, Make Stuff and Advertising. The exact uses under each heading are based on the licensing categories that are used by Getty Images (the largest photo licensing company in the World). 

  • Publishing

    • Media (Newspapers, Books, TV): Retail book cover - Print and electronic
    • Media (Newspapers, Books, TV): Textbook cover - Print and electronic
    • Media (Newspapers, Books, TV): Retail book interior - Print and electronic
    • Media (Newspapers, Books, TV): Textbook interior - Print and electronic
    • Media (Newspapers, Books, TV): Book - Electronic
    • Media (Newspapers, Books, TV): Editorial - Magazine cover
    • Media (Newspapers, Books, TV): Editorial - Magazine interior
    • Media (Newspapers, Books, TV): Editorial - Newspaper
    • Media (Newspapers, Books, TV): Editorial - Electronic (web or app)
    • Media (Newspapers, Books, TV): Custom or contract publishing - Cover
    • Media (Newspapers, Books, TV): Custom or contract publishing - Interior
    • Film, video and TV: Television (cable & standard) news programme
    • Film, video and TV: Television educational, documentary or doc style programme
    • Film, video and TV: Non-editorial programme prop and set decor
    • Film, video and TV: Non-editorial programme insert
    • Film, video and TV: Show title sequence - Television (cable & standard)
    • Film, video and TV: Music video
    • Film, video and TV: Promotional - On air promo
    • Film, video and TV: Promotional - Broadcast network online promo
    • Film, video and TV: Promotional - All media promo
    • Film, video and TV: Film trailer or theatrical promo
    • Film, video and TV: Major motion picture - Non-documentary insert, Flash or graphic element
    • Film, video and TV: Major motion picture - Non-documentary set decor
    • Film, video and TV: Major motion picture - Documentary
    • Film, video and TV: Major motion picture - Title sequence
    • Internal use - companies & orgs: Internal print - Brochure, newsletter and collateral
    • Internal use - companies & orgs: Internal digital - Intranet, email, video and presentation
    • Internal use - companies & orgs: Non-profit and museum - Electronic display
    • Web and app: Web - Webisode
    • Web and app: Web – Social Media
  • Make Stuff

    • Internal use - companies & orgs: Internal - Wall decor and display
    • Internal use - companies & orgs: Non-profit and museum - Display
    • Internal use - companies & orgs: Theatrical - Live performance
    • Retail, product and packaging: Product packaging, covers and tags
    • Retail, product and packaging: Product design - Games, toys and other
    • Retail, product and packaging: Greeting card
    • Retail, product and packaging: Cheque/credit/ATM cards and cheques
    • Retail, product and packaging: Phone, store and transit cards
    • Retail, product and packaging: Retail - Calendar cover
    • Retail, product and packaging: Retail - Calendar interior
    • Retail, product and packaging: Retail - Poster
    • Retail, product and packaging: Retail - Stationery and postcards
    • Retail, product and packaging: Retail - Miscellaneous and novelty
    • Retail, product and packaging: Product design - Software and video games
    • Retail, product and packaging: Trading cards - Exclusive use
    • Retail, product and packaging: Trading cards - Non-exclusive use
    • Retail, product and packaging: Event ticket
    • Web and app: Apps – Retail
  • Advertising

    • Advertising - Print, Display and TV: Print ad - Directory
    • Advertising - Print, Display and TV: Print ad - Freestanding insert
    • Advertising - Print, Display and TV: Print ad - Magazine and newspaper
    • Advertising - Print, Display and TV: Print ad - Event programme
    • Advertising - Print, Display and TV: Display - Billboard
    • Advertising - Print, Display and TV: Display - Non point-of-sale advertising
    • Advertising - Print, Display and TV: Display - Point of sale
    • Advertising - Print, Display and TV: TV - Commercial
    • Advertising - Print, Display and TV: TV - Infomercial
    • Advertising - Print, Display and TV: Advertorial - Any placement
    • Marketing and promotional collateral: Brochure and direct mail
    • Marketing and promotional collateral: Single sheet and postcard
    • Marketing and promotional collateral: External presentation or report
    • Marketing and promotional collateral: Corporate report
    • Marketing and promotional collateral: Sales giveaway
    • Marketing and promotional collateral: Newsletter, press collateral and event programmes
    • Marketing and promotional collateral: Sales CD, DVD and video
    • Marketing and promotional collateral: Travel brochure - Cover
    • Marketing and promotional collateral: Travel brochure - Interior
    • Marketing and promotional collateral: Corporate calendar and greeting card
    • Web and app: Web, app or software advertisement
    • Web and app: Web - Corporate and promotional site
    • Web and app: Web - Electronic brochure,  email and direct promotion
    • Web and app: OEM portable device
    • Web and app: Apps - Corporate or promotional use