Twenty-four prominent artists have completed the world's first international collaborative 'subvertising' campaign on outdoor billboards across the UK as they seek to challenge the destructive impacts of the advertising industry. Renowned street artists such as Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Banksy collaborator Paul Insect have contributed art works that have been installed by a team of guerilla artists a fortnight before the London 2012 Olympic Games in one road trip. This saw 35 anti-advertising artworks installed in Leeds, Manchester, Birmingham, Bristol and London.
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